![]() If you don’t need a plugin to help remind you of basic SEO tasks, then all the more power to you. Those small tasks (among many others) add to what we call SEO. The Content Management System (CMS) enables you to add titles, meta descriptions, headings, alt text, tags, customize URLs, and much more. Out of the box, WordPress already includes all of the tools and features that you need to create SEO-friendly content. However, the actual optimization work still falls on your hands. In most cases, SEO plugins provide you with guidance on how to improve your content, so it’s more search-engine friendly. If you’re familiar with SEO fundamentals and you keep up with the latest changes in algorithms, you can achieve fantastic results without using plugins. You don’t need to use WordPress SEO plugins to optimize your posts and pages. ![]() If you're feeling stuck when it comes to improving your content strategy and boosting your engagement, these plugins can help □□ Click to Tweet ![]() You can then use this valuable information to improve your content strategy and boost engagement. Using WordPress SEO plugins can help you gain a deeper insight into your audience and traffic sources. However, if you’re unsure how to optimize content for search engines, these tools provide a great starting point. It’s important to understand that SEO WordPress plugins don’t necessarily mean your content will rank higher on search engines. For instance, they help you avoid overusing the exact keywords and tips for improving your content’s readability. Some SEO plugins, such as Yoast SEO (which we use at Kinsta), go above and beyond when it comes to helping you improve your content for search engines. Generally speaking, any plugin that helps you optimize your pages so they can rank higher on search engines falls under this umbrella. It can cover keyword research, content optimization, adding links, and much more. Please note: the page footer module automatically displays copyright information with the current year and your company name, which is pulled from the CAN-SPAM information in your email settings.Check Out Our Video Guide to WordPress SEO Plugins
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